Lead Generation for Businesses selling to New Home Owners
One
of the most stressful events in life is moving home, I know apart from
bereavement, divorce, jail sentence, fired from a job,marriage, I think I
can safely say that moving comes very close to all of those above. I
have moved a few times in my life, and YES, its very very stressful,
your beloved partner as patient as she might be, suddenly turns into a
ruthless monster who wants it done now, and in no particular order -
then the kids start to ask you how long is this going to take, I want
something to eat, I want the TV on, I'm tired I want to go to bed, the
PlayStation controls are missing..........(I'm thinking now number 2 and
number 3 on the list of stressful things in life could well be added to
my life before my final unpacking has been completed). But I know that
all of us have been there and its when you need a helping hand when a
disaster strikes.
Here are some moving home facts below that might help you understand what I mean.
Just to give you an idea of how many people moved in the UK.
December 2012 - 17,902
November 2012 - 29,399
October 2013 - 4832
For the whole of 2012 year a total of 55,571 moves were registered with the Land Registry.
This data covers the transactions received at Land Registry in the period (01-Jan-2012 - 31-Dec-2012) © Crown Copyright 2012.
Those Little Problems we come across when we move into our new home.
Loose taps
Loose floorboards
Building (or builders) stains on any included carpets e.g. cement footprints, paint
Scratched skirting, woodwork, especially banisters
Scratched or chipped bathroom suite
Kitchen work surfaces - generally abused
Windows being fitted properly, closing, locking etc.
Doors being hung correctly.
Leaky plumbing fittings
Unreliable electrics - tripping out etc.
Doors not fitting properly
Taps and fittings that have worked loose.
Real fireplace - chimney draws air sufficiently.
New turfed lawn - is it dead yet?
Loose floorboards
Plaster falling off the ceiling especially over joist nails.
A Typical Checklist for your new home.......and potential problems
1. Kitchen
The
most expensive room in the house to remodel is the kitchen. The average
kitchen remodel will set you back about £20,000. You'll want to
carefully examine the following.
Cabinets: painted or
stained, solid wood or particle board? Know what you're buying.
Inexpensive cabinets can easily cost £4,000 for a small kitchen, and
that's not including installation.
Counters: laminate or solid
surface? Laminates tend to stain and chip easily. Solid surface counters
are more durable. But do you like the color?
Floor: tile,
laminate, or wood? Laminate is the least expensive and is most commonly
found it kitchens. Tile is the most durable, but it is cold on your feet
and can chip or crack. Wood can create a warm, inviting look, but
water can damage it - certainly a consideration if you have children.
Appliances: standard or built-in? Most people want matching appliances
in their kitchen. Newer models are not as likely to need repairs or
replacement anytime soon. Be sure to check the refrigerator carefully;
it is the most expensive kitchen appliance.
2. Bathroom
The
second most expensive room in the house to remodel is the bathroom. An
average bathroom remodel can easily cost £10,000, and it can be quite
disruptive for you and your family.
In addition to checking for
leaks or cracks in the toilet, tub, and sink, you'll want to check to
see if the pipes are leaking. A good way to do that is to look in the
access panel behind the tub, and to carefully look at the ceiling below
the bathroom. Second floor piping repairs can be especially expensive.
3. Heating System
Old
heating systems can be a big expense: they can be expensive to replace
and expensive to operate, especially with today's high energy prices.
A
new boiler with installation can easily cost £5,000 and often more,
depending on the type of system and the size of the home. Boilers can
last 20 years or more, but some models will begin to break down after 10
years or more.
4. Roof
Properly installed, roofs
can last 20 to 25 years. Adding a second layer of roofing is not a very
expensive job (a few thousand pounds). Stripping off one or two layers
of roofing before adding a new layer can be very costly (easily twice
the cost of simply adding a layer). You can visually check the condition
of the roof from the ground by looking for cracked, curling, or missing
shingles.
5. Windows
Nothing is more annoying than
struggling with a hard-to-open window. Newer double-paned windows do add
to the value of a home, for their ease of operation, ease of cleaning,
and energy efficiency.
The cost of new double-paned glass windows
begins at about £300 installed for an average-sized, double-hung unit,
so the cost of new windows can easily add up to several thousand dollars
in a home.
6. Insulation
With energy prices remaining
high, a well-insulated house can help keep you warm in the cooler
months, and cooler in the warmer months. Not only is it important to
have at least a foot of insulation in the ceiling, insulating the walls
will also help reduce energy costs. Adding insulation to the attic can
cost about £1,000. Blowing it into the walls adds several thousand
pounds to that cost.
7. Driveway and Pathways
It is costly to repair driveways and pathways, also called "hardscape." Look carefully for cracks and sunken areas - they can end up being trouble down the line.
That's
some of the internal problems we have covered. How about some of the
external issues we kind of neglected to fully look into, as in your
village or town.
Nearest Shops
Doctors
Hairdressers
Garage (MOT/New tyres etc)
Carpet Shop
Local waste tip
Garden Services
Electronic
Repairs (I'm sure in a move something breaks, or becomes loose - my own
experience was an alarm clock, and my Stereo system)
Vets
Chimney
Sweep (those lucky enough to have a open fire) Log Suppliers - for
those warm nights in, when Jack Frost is a little frisky.
Dentist
A company that removes & disposes of old appliances
Cinemas
Library
Local Council offices
Railway Station
etc etc
As
you can see, there is a very big potential for small businesses to
assist those who have recently moved with their services and specialised
knowledge of their particular trade, if it was possible for you to have
a heads-up of those who have recently moved into your area, then you
would seize upon the chance to rally to their support. As a token for
reading this email, I am willing to send you a free months report by
email of those that have moved into your area, you also have access to a
whole file, this includes all areas of the UK, and past moves in the
last 15 years, although recently they have started to include all moves
in the UK. If you are pleased with the report, although I cannot give
the names of those who have moved, only addresses, and should you take
this offer up I will, if required, send you those addresses on sticky
labels that will improve your chance of getting to the potential
customer soonest.
I think you would agree this is a win-win
situation. Can you just remember when you moved home, and the problems
you faced, I do, and I could of done with a little more support, so give
it a try and see.
I have a Excel spreadsheet of Postcodes,
addresses, type of building, Cost of property, and what date the
property was purchased. So just send me your email, and I will happily
forward the first months New Movers to you.
